There are primarily two types of ads that you'll encounter on YouTube (at least if you don't use an ad-blocker): The video-interruping ads inserted by YouTube itself, and the sponsored segments that many youtubers have in their videos.
The former as just YouTube having made deals with advertisement companies and interrupting video streaming with dynamic ads, which content the author of the video has no control over (and which varies by country and over time).
The latter are deals that the youtubers themselves do with companies in order to have a sponsored advertisement section in the video itself.
Many people have noticed a rather peculiar difference between these types of ads: The ads inserted by YouTube itself are usually of big-name companies, are are usually not much different than what you would see on television. These are usually known big international companies, like car manufacturers, travel agencies, beauty product manufacturers and so on and so forth. Sometimes they may also be companies local to your country, but they tend to be completely legit big companies (who can afford buying ads).
Sponsored ads, which the youtubers themselves present in the video, however, almost invariably tend to be small obscure companies, companies that tend to not have much visibility outside of the internet and, especially, YouTube.
I have never seen a sponsored segment saying, for example, "drink Coca-Cola". Have seen plenty saying "drink this obscure energy drink by this obscure company".
The big-name companies (like Coca-Cola, Pepsi, BMW, Microsoft, Apple, etc.) never seem offer sponsorships directly to youtubers, and almost all of these sponsorships are from small obscure mostly unknown companies (that usually operate most or even solely online).
I wonder why that is.
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