Having followed for like a decade the invasion of the neo-Marxist social justice ideology, and having watched an innumerable amount of critical videos, it's sometimes hard to comprehend that the social justice ideology and its tactics are actually not completely widespread knowledge among the wider population. Many, many people just don't follow politics nor things they consider trivial and unimportant to them, and aren't even interested in them. As hard as it may be to believe, some people have never even heard of "social justice" or its talking points. Many others may have encountered some of it, but just dismissed it as something silly or uninteresting, some random people bickering among themselves, none of their business.
It is, in fact, surprisingly common for company owners, CEOs and the people running the company, to have actually never heard of the whole social justice thingie, nor their talking points, or what they are doing and claiming. This especially so for slightly smaller companies (those employing a couple hundred of people at most) which are in a business that has absolutely nothing to do with sociopolitical issues of any kind.
So what happens is that graduated university (and other similar educational institution) students are hired by the company as a completely normal procedure, and then after a while these indoctrinated drones start doing their activism inside the company. They may, for example, start sending companywide emails about the various "problems" at the workplace and in the company organization, using all the favorite social justice buzzwords about "inclusivity", "discrimination", "representation", "privilege" and so on and so forth. And such rants will usually end with a list of demands. (One thing that social justice warriors really love is making long lists of demands. They just love demanding things.)
The problem is that the bosses, the owners, the CEOs, the people running the company, often have never encountered these words and terms, they have no experience about this kind of activism (and thus they don't recognize it as activism), and thus it comes as a surprise to them, and they often get worried and scared that something really wrong is going on in the company that they have never noticed before. In many cases this kind of rhetoric and accusations are their very first contact with social justice activism, they have never seen nor encountered it before, and thus they aren't prepared for it, and they are fooled into taking it seriously.
If any of the employees ever does anything even remotely objectionable (by social justice standards), that's a jackpot for the activists who are trying to infect the company, as they can use and abuse that event for their goals. However, even if no employee ever does anything they can use, that doesn't matter because they will still allude to nebulous undetermined "problems" in the company about "lack of inclusion", "lack of representation", "discrimination" and so on and so forth. If the bosses ever ask them about specifics, the activists have been trained to spout mental diarrhea full of social justice rhetoric and buzzwords at them as a diversionary tactic.
Thus, in many instances the people running the company will start acquiescing to (at least some of) the demands and "doing something" and changing their company policies and investing in bullshit that the social justice warriors come up with.
And once the social justice warriors get the upper hand in the company, they will start pestering the other employees until they submit or quit. They will cause division and infighting. Their ultimate goal is, of course, to gain complete control of the company. For one of them to get to be the CEO, perhaps even get ownership of the company. At a very minimum they will start demanding the company to invest large quantities of money to "social justice causes" (that have absolutely nothing to do with what the company does).
There have been a few commendable cases of company owners either knowing in advance what's happening and being prepared for it, or in some cases them smelling something fishy going on, researching the subject, finding all the material out there about social justice, their tactics, and the criticism, and then becoming prepared to deal with the troublemakers. (For example in one rather awesome recent example the CEO just told all the social justice activist employees to shut up about politics and do their work. A third of the employees quit because of this, and the CEO just happily let them go, finally getting rid of them, not even having to fire them.)
Unfortunately, these are extremely rare exceptions. The vast, vast majority of companies are not prepared for the invasion, and thus get invaded and infected.