One would think that the prices of graphics cards would roughly correlate to their performance, age and features (especially now that hardware raytracing is the major new feature). In other words, as a new generation of graphics cards is published, which on average are faster than the previous-generation cards, and have more advanced features, one would think that the prices of the less-powerful previous-generation cards would start dropping (due to simple supply-and-demand marketing) while the new cards would be priced about the same or a bit higher than the previous-generation cards were when they were first published.
This might have been the case in the past, but at least currently the pricing of Nvidia cards makes absolutely no sense to me.
As of writing this, the Nvidia GTX 10 series is the "previous-gen", while the RTX 20 series is the "current-gen" cards. As always, the equivalent-numbered cards in the new generation are measurably (although not astonishingly) faster than in the previous generation.
When we compare the prices of equivalently-numbered cards from the two generations, they follow the logical pattern. For example, the RTX 2080 (Super) is more expensive than the GTX 1080. That's logical.
However, when we compare the cards between the two generations in terms of roughly equivalent performance, that's where the pricing makes no sense.
I'm going to here compare prices of these cards in Finland, as of writing this. (Notice that here prices always include VAT, which is 24%. That's why the prices seem so high. MSRP in the United States never includes VAT, which is why they seem cheaper than they actually end up being. So don't get confused about why these prices seem so high. They have that 24% added to them.)
According to game benchmarks, an Nvidia RTX 2070 Super is approximately as fast as a GTX 1080 Ti (the difference between the two varying between about -10% to about +15% in terms of framerate, depending on the game, when comparing the former to the latter. On average they are very close to each other.)
The absolutely cheapest GTX 1080 Ti that's as of writing this available in Finnish stores is a Gigabyte GeForce GTX 1080 Ti Founders Edition, priced at 806€. The cheapest non-founders-edition card is a Gigabyte GeForce GTX 1080 Ti Gaming, priced at 842€.
The cheapest RTX 2070 Super that's available right now is a Palit RTX 2070 SUPER, priced at 556€. The average price of the top 10 cheapest cards (in case you want more options than the absolutely cheapest one) is about 580€.
Who in their right mind would purchase a GTX 1080 Ti at over 800€, when they could just purchase an RTX 2070 Super, which is about equally fast, plus has RTX support, at about 580€ (and even a bit cheaper)? That makes no sense to me.
That's not just an one-off oddity. It's the same across the line.
An RTX 2060 Super is, according to benchmarks, slightly faster than a GTX 1080.
The cheapest GTX 1080 available here is a Gigabyte GeForce GTX 1080 WINDFORCE OC, at 566€. The second-cheapest is a Palit NEB1080U15P2D at a whopping 634€.
The cheapest RTX 2060 Super available is a Palit NE6206S018P2-1160A, at 433€. The average price of the top 10 cheapest models is about 445€.
Who in their right mind would purchase a GTX 1080 at 566€ or even more, when the RTX 2060 Super is available at about 445€?
Why do they even bother selling the previous-generation cards at those prices? It makes absolutely no sense to me.
This might have been the case in the past, but at least currently the pricing of Nvidia cards makes absolutely no sense to me.
As of writing this, the Nvidia GTX 10 series is the "previous-gen", while the RTX 20 series is the "current-gen" cards. As always, the equivalent-numbered cards in the new generation are measurably (although not astonishingly) faster than in the previous generation.
When we compare the prices of equivalently-numbered cards from the two generations, they follow the logical pattern. For example, the RTX 2080 (Super) is more expensive than the GTX 1080. That's logical.
However, when we compare the cards between the two generations in terms of roughly equivalent performance, that's where the pricing makes no sense.
I'm going to here compare prices of these cards in Finland, as of writing this. (Notice that here prices always include VAT, which is 24%. That's why the prices seem so high. MSRP in the United States never includes VAT, which is why they seem cheaper than they actually end up being. So don't get confused about why these prices seem so high. They have that 24% added to them.)
According to game benchmarks, an Nvidia RTX 2070 Super is approximately as fast as a GTX 1080 Ti (the difference between the two varying between about -10% to about +15% in terms of framerate, depending on the game, when comparing the former to the latter. On average they are very close to each other.)
The absolutely cheapest GTX 1080 Ti that's as of writing this available in Finnish stores is a Gigabyte GeForce GTX 1080 Ti Founders Edition, priced at 806€. The cheapest non-founders-edition card is a Gigabyte GeForce GTX 1080 Ti Gaming, priced at 842€.
The cheapest RTX 2070 Super that's available right now is a Palit RTX 2070 SUPER, priced at 556€. The average price of the top 10 cheapest cards (in case you want more options than the absolutely cheapest one) is about 580€.
Who in their right mind would purchase a GTX 1080 Ti at over 800€, when they could just purchase an RTX 2070 Super, which is about equally fast, plus has RTX support, at about 580€ (and even a bit cheaper)? That makes no sense to me.
That's not just an one-off oddity. It's the same across the line.
An RTX 2060 Super is, according to benchmarks, slightly faster than a GTX 1080.
The cheapest GTX 1080 available here is a Gigabyte GeForce GTX 1080 WINDFORCE OC, at 566€. The second-cheapest is a Palit NEB1080U15P2D at a whopping 634€.
The cheapest RTX 2060 Super available is a Palit NE6206S018P2-1160A, at 433€. The average price of the top 10 cheapest models is about 445€.
Who in their right mind would purchase a GTX 1080 at 566€ or even more, when the RTX 2060 Super is available at about 445€?
Why do they even bother selling the previous-generation cards at those prices? It makes absolutely no sense to me.
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