One quite clear way to see how "woke" a corporation, or advertisement company probably is, is to see how many minority groups are present in their visual material aimed at a local audience (eg. advertisements targeting that one country). The smaller the minority in the country it is, the clearer it becomes. For example if 99% of the country is caucasian, and the company, which may well be a local company (ie, not a foreign company advertising in that country from the outside), regularly puts non-local people in their ads, the clearer it becomes that the company (or their advertisers) is "woke". This has several aims and agendas behind it, but the main reasoning they use is that of "representation". You see, the far left has come up with this idea that people feel "marginalized" and "oppressed" if there aren't people who look like them in media, advertisement, games, etc. To me, that sounds like a completely false argument and claim....