Matt Parker outdid himself with his "they" pronoun fetish

I have written several times about a pet peeve of mine, which is how Matt Parker, a popular youtube author and math popularizer, at some point was apparently convinced to start a social engineering campaign to push the pronoun "they" as a singular gender-neutral pronoun, and he started using it for pretty much everybody, even for people for whom there is zero doubt about the pronoun, and for very close friends.

He started this campaign some time towards the end of 2019, and was at worst extremely obnoxious about it, littering his speech with that pronoun way more than would even had been necessary. At worst his videos were so annoying to watch because of that, that I couldn't even watch them.

After a year or two it appeared that he toned down this fetish a bit. He clearly started using the pronoun less frequently than before, instead phrasing things such that he didn't need to use the pronoun, or by using people's names and, in some cases, even outright using "he" or "she" (although quite rarely). In a few cases he made entire videos where he doesn't utter "they" even once, even when he's talking about people.

However, he has never really stopped that fetish and social engineering campaign. He still keeps using it, hovering somewhere around that threshold of whether it's annoying and obnoxious or not.

However, I think that he reached an entirely new level in his latest video (as of writing this): Beware the Runge Spikes!

In the video he refers to a computer program, a bot, as "they".

This is not a person. This is not even a person as a fictional character. This is a "bot", ie. just a computer program. There already is the completely perfect and valid pronoun to refer to things like a computer program: It.

Yet, instead of using "it", which is the absolutely correct third-person singular pronoun to refer to things, he uses the plural pronoun "they", to refer to this singular computer program.

It sounds extraordinarily cringe.

Every time I think Matt Parker can't surprise me anymore, he manages to somehow surpass my expectations. When he's not obnoxiously promoting racist discrimination, he's surpassing all levels of cringe that I thought possible.