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Video game companies need to ask themselves one question

And that question is: Do you want to be a political activist trying to engage in social engineering... or do you want to make money?

There's currently an online trend going on where people are taking screenshots and promotional pictures of purposefully "uglified" female characters in certain modern video games, and asking AI to "make her beautiful", and the AI versions result in absolutely gorgeous stunningly beautiful women.

This trend is sending a message: "We gamers want this, not what you are offering."

And, unsurprisingly, all the typical far-leftist pundits (most of whom don't even purchase those video games) are throwing a hissy-fit.

But the fact is that beautiful women sell games. Just look at what happened, for example, with the game Stellar Blade, first on consoles and especially later when it was published on Steam. It hit sales records for the publisher.

The leftist pundits scream about "the male gaze" and "unrealistic expectations" and "representation" and yada yada. But the thing is, placating to those things doesn't sell games. Beautiful women do.

So, once again, the video game industry needs to take a long look in the mirror and ask themselves: What do you really want? Do you want to virtue-signal, or do you want to make money?

Unfortunately (from your perspective) it can't be both. 

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