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Some mistakes that online streamers make

In the last few years live online streaming has become a huge industry. It can be extraordinarily profitable if you are talented and become popular enough. In fact, some streamers have literally become millionaires, by simply playing video games and broadcasting their gameplay live, or by doing other kinds of live streaming.

The vast majority of streamers are, of course, not so successful. Sometimes, also, some streamers gain modest popularity... but then it kind of wanes and fades away: At first they gain popularity and a quite large amount of followers, then they reach a peak, and after a while they actually start losing followers and become less and less popular.

There are myriads of reasons for this (other than the streamer just being untalented at it). One of these many reasons that I have noticed is a rather big mistake that these streamers make:

They consider their audience to be their therapist.

As cynical and harsh as it may sound, your audience are not your friends. You might think of them as being your friends, but that's your first mistake. That might be a bit of a strange statement to make, but let me explain.

With "they are not your friends" I don't mean that they hate you, are antipathic towards you, or are there just to take advantage of you, or that they would turn on you the second they stop liking you (although in a few cases that might well be the case). Of course the audience loves a popular streamer, else they wouldn't be watching and following, especially if they are regular long-time followers.

In other words, they may be your fans, but they are not your friends.

What do I mean by this? What I mean is that they are not people that are interested in your problems. They are not a shoulder to cry on, when you are going through difficult times, or just to open up and tell about your feelings and experiences, or any life struggles you may be experiencing. They are your audience and your fans, they are not your friends. They are there to watch you play games (or whatever you became popular for). They are not there to act as your therapist, to listen to your personal life problems.

Opening up to your audience once or twice may be perfectly ok, and you may get tons of sympathy and tons of support... but if you just keep doing it over and over, people are going to get tired of it. They aren't there to help you with your problems. They are there to watch you do your thing. They are there to watch the show, not watch you constantly whine about yourself and your personal life. If you keep derailing the show in that manner, they are going to eventually get tired of it and just stop following.

Some streamers just talk too much about themselves, their own personal life. If it's about some funny anecdotes that they witnessed, then fine (especially for people who can really make it entertaining). But constantly talking about your personal problems and your personal life situation is not interesting. It gets tiresome after a while. Don't consider your audience your friends. Consider them your fans. Give them what they want, not what you want. You are there to entertain them, not to solve your own life problems. As harsh as that might sound, that's just how human psychology works.

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