"Net neutrality" means that service providers and other companies who are in the business of transferring internet traffic from one place to another, have a completely neutral stance on what is transferred from where and to where. They do not give special treatment to data coming from or going to specific internet domains. They just transmit data from place A to place B, and that's it. Everybody is treated equally. Why is net neutrality important for end users? There are many reasons, but one of the most important ones is that it keeps prices down. In other words, you, as an end user, end up paying less for online services, such as for example online video rental services. Why? Because net neutrality ensures healthy competition between companies. All companies are on equal footing when it comes to online services. Companies compete with each other with amount and quality of content, rather than the amount of lag that you experience when you access their online service...