The United Kingdom, the promised land of leftist progressiveness (only surpassed by Sweden, although the UK has tried their hardest in recent years to catch up), has created over the past few years all kinds of recruitment ads for the police forces and the military that are absolute cringe. Where the military recruitment ads of other countries, like China or the United States, give a picture of bravery, duty, honor, loyalty, courage in the face of danger, and fighting for the safety of one's country and fellow citizens, these British ads have a rather different message. Like "it's ok to cry" (literal quote), it's ok to be emotional, it's ok to be weak. And, of course, they are an orgastic regressive dream of inclusivity and progressiveness, about how these positions are open for all people of all backgrounds and faiths. Many of these resemble more advertisements for a therapist than for the police forces or the military.
One particular recruitment ad is rather hilarious, and sad, in that it tries to convey one kind of message, but inadvertently and unwittingly sends a rather different one.
The ad tries to show how people of the Muslim faith are welcome and respected in the UK military, and that their religious beliefs and practices will be fully respected and accepted in the military, even in combat situations.
In the ad, one of the soldiers, a Muslim, is shown to remove his boots, wash his face and hands, and engage in prayer, while the other squad members sit patiently waiting for him... while sounds of combat are heard from the distance.
The irony here is that the exact same ad can be perfectly well be interpreted with a rather different message. The other soldiers in the team may be seen as being bothered and annoyed at the fact that they need to just silently wait for this one guy, in the middle of a combat zone, who is being a huge liability to them, endangering all of their lives.
After all, this is an active combat zone (as sounds of fighting are heard in the distance), and this one guy just removed his boots. If they were attacked at that very moment by enemy combatants, he would be a huge liability. He would not be able to run well in that kind of rough terrain (and would probably injure his feet when trying to do so), and the others would either need to abandon him or needlessly put themselves in more danger than necessary trying to protect and rescue him from the line of fire. There's absolutely no way he could put his boots on in mere seconds (it probably takes at least a minute to put them on properly, and that's in a normal situation).
The other soldiers in the ad could be seen as being silently annoyed and frustrated that this one guy is putting them all in such a big danger, but because of the rules are helpless and can't object or say anything, but just have to endure the increased danger.
One particular recruitment ad is rather hilarious, and sad, in that it tries to convey one kind of message, but inadvertently and unwittingly sends a rather different one.
The ad tries to show how people of the Muslim faith are welcome and respected in the UK military, and that their religious beliefs and practices will be fully respected and accepted in the military, even in combat situations.
In the ad, one of the soldiers, a Muslim, is shown to remove his boots, wash his face and hands, and engage in prayer, while the other squad members sit patiently waiting for him... while sounds of combat are heard from the distance.
The irony here is that the exact same ad can be perfectly well be interpreted with a rather different message. The other soldiers in the team may be seen as being bothered and annoyed at the fact that they need to just silently wait for this one guy, in the middle of a combat zone, who is being a huge liability to them, endangering all of their lives.
After all, this is an active combat zone (as sounds of fighting are heard in the distance), and this one guy just removed his boots. If they were attacked at that very moment by enemy combatants, he would be a huge liability. He would not be able to run well in that kind of rough terrain (and would probably injure his feet when trying to do so), and the others would either need to abandon him or needlessly put themselves in more danger than necessary trying to protect and rescue him from the line of fire. There's absolutely no way he could put his boots on in mere seconds (it probably takes at least a minute to put them on properly, and that's in a normal situation).
The other soldiers in the ad could be seen as being silently annoyed and frustrated that this one guy is putting them all in such a big danger, but because of the rules are helpless and can't object or say anything, but just have to endure the increased danger.
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